Eating Crisps for Breakfast #2: McCoy’s (Jackets) Melted Cheese & Ham

Crisps shouldn’t try to replicate the various flavours of “proper” meals. It’s too ambitious. Things need to be kept simple.

McCoys tries so hard to be the dogs-bollocks of crisps in the form of its new ‘ham and melted cheese (on a jacket potato)’ mash-up. Might sound existing, but it’s not really; the crisps deliver what tastes like a free-for-all selection of flavours which, in turn, taste like nothing in particular.

Ham and cheese jacket spuds never tasted as shit as this.

A huge let-down, McCoy’s. Very disappointing. I’ll stick with my Transformer-a-Snacks, ta.

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